Picked with care

Scent can greatly influence our brain activity and help improve our lives. The sense of smell is the strongest of the senses and the only one directly connected to our brain. The smell receptors in our nose communicate with the same areas of the brain that store our memories and process our emotions and learning.

Scent plays an important role in our lives as it influences our behaviour:

• The Limbic system controls our emotions and the learning and formation of memories.

• It is located in the middle of the brain on both sides of the thalamus, just beneath the cerebrum.

• This complicated collection of nerves and networks in the brain is the epicenter for basic emotions, and human drives and motivations

• Scents tap into our emotions and therein rests their power to influence and motivate.